What is SEO and When SEO work
March 17, 2018
Search
One of the most common ways to find information on the internet is
to use a search engine. On a site like Google or Bing users will enter a search
term or question. Then, using a complicated algorithm, these sites return what
they think are the most appropriate and useful results.
This is different than browsing a news site or scrolling through
social media looking for information. Users are actively looking for a specific
answer, which you should keep in mind when creating effective content.
Engine
The search “engines” that people use to find information are
essential because they return prioritized results for users. They first use
crawlers to explore the web, then they record everything they find in databases
(or indexes). When you perform a search, the engine is actually returning
results from its index rather than the live internet.
The important thing to remember is that all these engines use
specific criteria for returning results. They look at factors like keyword
density and meta tags to understand what your pages are about. Also, they keep
track of which pages have linked to your content, and they use that information
(along with other factors) to determine what page has the most authority.
Optimization
In order for users to find you via search, you need to show up on
the first few results pages (usually the first) for their search terms. That’s
why you need to optimize your content for the search engines. This doesn’t have
to be complicated, but it does require some attention.
If you want to rank highly in search engines, you need to make
sure:
• The search engines can
find you
• They can tell what your
web pages are about
• They believe your
page/site has authority and credibility for the content you’re promoting
What is Seo
SEO
is a combination of activities that help search engines find and trust you,
organize the information you’re publishing, and present it to users searching
for it.
More
and more, SEO really means writing for humans. It involves performing keyword
research to first determine what your audience is looking for and how. Then,
your content should incorporate those keywords in a natural and useful way.
Finally, you should promote your content so it gets shared and linked to by
others, increasing your authority.
What is Not Seo
SEO
isn’t a single tool or process. It’s not a series of tricks (like keyword
stuffing) or secrets (like link trading) you can use to fool search engines.
It’s also not a series of shortcuts that allow you to buy your way to the top
of the search results.
As
search engines become more sophisticated, they get better at returning real
results instead of low-quality articles stuffed with keywords or supported by
cheap backlinks. The engines now actually penalize these techniques and reward
content that is truly optimized for search engines.
When
SEO is Working
All
of these tactics have been used in the past by businesses and search engine
“professionals” trying to game the system. Many of them achieved results, but
only temporarily.
As
search engines become more sophisticated, they get better at returning real
results instead of low-quality articles stuffed with keywords or supported by
cheap backlinks. The engines now actually penalize these techniques and reward
content that is truly optimized for search engines.
When
you’re SEO strategy works, it means good things for you and your visitors. It
also creates a cycle that reinforces itself.
For
one, your website rank improves, which means more visitors will find your pages
in search results. With wider exposure and traffic to your high-value content,
more sites will link to your pages. This increases your authority and
credibility, which leads to improvement in your website rank.
4 comments
Now a day, linkbuilding is considering as negative seo strategy which cause penalty
ReplyDeleteYou are R8 but if you do white hat seo then you will not get any penalty from google ��
DeleteYeah seo help a website for batter ranking + increase traffic .great Article. I will visit again.
ReplyDeleteyour website is very good also more visit here seo.
ReplyDelete