Guest posts and guest posting is where a writer who owns his or her own blog creates a unique and original post on another blog or site with a mention of the author and usually their blog at the bottom of the article.

Guest posting can help build brand awareness with a different audience and help drive new traffic to your site. guest blogging can help you in the following ways.

1. Get Quality Traffic

The number one advantage of guest blogging and why a lot of people are investing their time in it is the quality traffic it sends. My guest posts have been published on several big blogs in the blogging and make money online niche and aside from the other benefits involved, one great advantage of this is the quality traffic it sends. Most of the time I get as much as 500 visitors from guest blogging on a big blog and I sometimes get over 1,000 visitors from writing a single guest post on a big blog.

2. Build Domain and Search Engine Authority

Another major advantage of guest blogging is that it helps you build your domain name and search engine authority. For example, if you take this blog as an example, without me investing my time in any special SEO tactics or without me focusing on purchasing on building links from other sources this blog now has a Google Pagerank 4, gets over 4,000 visitors from search engines every month and even some of my posts are ranking on page one for some though and competitive keywords without me lifting a finger.

3. It Helps Develop Your Authority

How long does it take for a new blogger to build his/her authority and become respected in his/her niche? I know your answers might vary and there are even people who will say it takes years, but the fact is it only took me around 8 months because of the power of guest blogging.
With guest blogging, you can easily get yourself associated with some of the top bloggers in your niche and when people start seeing your name coming across all their blogs’ they will start giving you the kind of respect they give them.

4. Build Your Portfolio 

What is a great way to know if someone is really worth your attention or if they can do what they say they can do? It is simply how credible and reliable the fellow is.
By guest blogging on other blogs you’re building a portfolio of your writing on a wider scale and by doing this regularly you are telling people that you can be trusted.

 5.Increase Exposure and Brand Awareness

Another great advantage of guest blogging for others is that it increases your exposure while at the same time helping you build your brand. For example, let’s say you wrote a guest post on a blog with 20,000 visitors daily and your guest post was viewed 5,000 times. Even though you might not get more than 300 visitors to your blog from that guest post the truth is your name has just been exposed to 5,000 more people. When this keeps going on and on you will start seeing more people visit your blog or website because they’ve seen your name online enough times to make them curious about what you have to offer.

From my experience, guest blogging is the best way to build authoritative backlinks to your blog and improve your blog search engine authority & get more visitors.

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